Calculators
Markup Calculator
Add a markup percentage to a cost price to get the selling price, with the resulting profit and margin.
About the Markup Calculator
The Markup Calculator adds a markup percentage to a cost price to give the selling price, profit and margin. Tap a common markup or set any value, see suggested round prices that look right on a price tag, and use the table to see what each markup means as a margin.
What you can do with the Markup Calculator
- Quick markups: Tap a common markup or set any value.
- Price, profit, margin: All worked out from your cost.
- Price-tag prices: Suggested round prices, each with the margin it gives you.
- Markup vs margin table: See what each markup means as a margin.
How markup sets a price
Markup is the quickest way to price from cost: take what you paid and add a percentage. A 25% markup on an ₹800 item gives ₹1,000. Many shops and distributors price this way because it is simple and consistent.
Markup does not equal margin
A 25% markup produces only a 20% margin, because the profit is a smaller share of the (higher) selling price than of the cost. The markup-vs-margin table shows the conversion for common markups.
Prices that look right
Prices ending in 9 or a round number feel natural to shoppers. The tag-price card rounds your selling price up to nearby options and shows the margin each one gives.
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Frequently Asked Questions
What markup gives a 50% margin?
A 100% markup. To keep half of the selling price as profit, you must double the cost.
Is a 30% markup a 30% profit?
No. A 30% markup is about a 23% margin, so your profit as a share of sales is less than 30%.
How do I find the selling price from cost and markup?
Multiply the cost by (1 + markup ÷ 100). A cost of ₹450 with a 40% markup gives a selling price of ₹630. The profit is ₹180, which is a 28.57% margin on the selling price.
How do I turn a target margin into a markup?
Use markup = margin ÷ (100 − margin). A 25% margin needs a 33.33% markup, and a 40% margin needs a 66.67% markup. Enter that markup in the slider to see the matching selling price.
How are the price tag suggestions worked out?
The tool suggests neat prices at or just above your selling price, such as a round figure or one ending in 9, and shows the margin at each. For a ₹450 cost at 40% markup, it suggests ₹630 (28.6%) and ₹639 (29.6%).
Can markup be more than 100%?
Yes, and the slider goes up to 300%. A 100% markup doubles the cost, while a 200% markup makes the price three times the cost, a 66.7% margin. Margin, unlike markup, can never reach 100%.
Should I add GST before or after the markup?
If you claim input tax credit, apply the markup to the cost without GST, then add GST to the selling price. For example, a ₹1,000 price with 18% GST becomes ₹1,180 for the customer, and the GST is not your profit.
What does the markup vs margin table show?
It lists common markups with the margin each gives and the selling price for your cost. For example, a 10% markup is a 9.1% margin, 20% is 16.7%, 30% is 23.1%, 40% is 28.6% and 50% is 33.3%.
If I add a 25% markup and then give 25% off, do I break even?
No, because the discount is taken from the higher selling price. A ₹800 cost with 25% markup sells at ₹1,000, and 25% off that is ₹750, a ₹50 loss. To break even after the discount, keep it at 20%.
How do I find the markup if I know the cost and selling price?
Markup = (selling price − cost) ÷ cost × 100. For example, an item that costs ₹800 and sells for ₹1,100 has a 37.5% markup. Enter 37.5 in the markup slider here to confirm the price and see the margin, which is 27.3%.
What should I include in the cost price?
Include everything you pay to get one item ready to sell, such as the purchase price, freight, packaging and any per-item fees. If you leave these out, the markup looks healthy but your real profit is smaller.
Read the guide
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